Job Description of a Florist and Floral Designer
Floristry, or Floral Designing, is the art of selecting, preparing, and arranging flowers for various events such as weddings, funerals, and large-scale gatherings. For generations, flower arrangements have been used as versatile displays and decorations for celebrating joyous occasions. The bright colors and vivid combinations of different flowers and textures help provide a splash of color and fun wherever they are placed. For more solemn affairs such as funerals, the muted displays bring a sense of calming serenity to those in attendance.
- A passion for working with and handling different types of flowers
- A creative eye for arranging flowers in unique and distinct ways
- Extensive knowledge of plant and flower care
- Excellent communication skills when dealing with various clients and suppliers.
- The ability to remain calm and level-headed when faced with unexpected situations
- Good time-management skills
- Knowledge of basic bookkeeping and business management practices
- Starting your workday extra early to be able to select the freshest flowers
- Taking orders and scheduling client appointments
- Meeting with clients and guiding them on choosing the most appropriate designs for their event
- Creating unique and stylish floral arrangements according to client specifications
- Attending events and working on-site as needed
- Being ready to manage long hours of physical work every day, especially during holidays and peak seasons
- Able to handle staying in low-temperature working environments for most of the day
- Willing to develop lifelong learning habits to keep up-to-date with current trends
Salary and Career Outlook of Florists and Floral Designers
Floral Designer Training and Relevant Education
- Bucks County Community College– Based in Newtown, PA, this college offers a comprehensive certificate program in Floral Design. The 114-hour program can be completed in as little as nine months, regardless of your experience in the field.
- D Institute of Floristry– Based in Dallas, TX, this institute offers classes and workshops ranging from one-day courses to three-day workshop retreats. They hold morning and evening classes for beginner, intermediate, and advanced students.
- Floral Design Institute– Based in Portland, OR, this institute offers Floral Design classes, certifications, and workshops. They offer fully online-based programs, as well as advanced classes for those who are already experienced in the field.
- Koehler & Dramm Institute of Floristry– Based in Minneapolis, MN, this institute offers specialized classes, workshops, and short courses. They specialize in design categories such as events, holidays, and sympathy and cater to students of all experience levels who can earn various certifications and a Floral Arts & Sciences Diploma.
- Las Vegas School of Floral Design– Based in Las Vegas, NV, this school offers workshops and certified courses in both basic and advanced Floral Design. Their comprehensive curriculums include basic designs for various occasions in addition to the primary care and handling of floral arrangements.
- New York Botanical Garden– Based in Bronx, NY, this institute offers different classes and a prestigious Floral Design Certificate. Their certification course includes the basics in mastering floral styles and designs for all occasions and practical business foundations for establishing your own floral business.
- Palmer School of Floral Design – Based in Fort Collins, CO, this school offers 25-hour courses in various Floral Design topics and techniques. Their certification program includes four intensive classes that are limited to 15 students each, leading to a focused environment that is more conducive to learning.
Certifications and Requirements to Become a Florist and Floral Designer
- Successfully take and pass a floral design education program from an AIFD Education Partnerschool or approved State Floral Association, and pass the Professional Floral Design Evaluation (PFDE) online examination from AIFD with a grade of 80 percent or higher.
- Take and pass the Professional Floral Design Evaluation (PFDE) online examination from AIFD with a grade of 80 percent or higher, and participate in the annual hands-on design evaluation of the PFDE.
- Achieve an average score of no less than 7.0 in the SAIFD Student Competition held at the annual AIFD Symposium and pass the Professional Floral Design Evaluation (PFDE) online examination from AIFD with a grade of 80 percent or higher.
- Enroll as a Candidatefor both parts of the Professional Floral Design Evaluation (PFDE).
- Pass the online examination part of the PFDE with a score of 80 percent or higher.
- Participate in the hands-on design evaluation part of the PFDE and successfully create unique designs according to the five provided categories.